About Us 

In 2001 Marie & Tony Walker left the rat race of London, well Hemel Hempstead to be precise, and it doesn't look much of a rat race from this photo either, to be fair, and moved to an idyllic location in Northern Ireland.  They wanted to raise their family in an area where the pace of life wasn't 100 mph.  In the Glens of Antrim they found the picturesque setting they had wanted

Tony whose background was in promotional merchandise, set up business with his first embroidery machine and a strong belief that despite being in a rural location, the business would thrive.  Which it has over the last 20 years.


Not long after arriving, Tony joined the local rugby club with their son and soon found himself having been 'volunteered' to run the club shop.   He found that the set up for clubs was no differnt in Northern Ireland than it had been in all other clubs. In those days you put in one bulk order a year, for the kit, supporters gear, promotional merchandise etc.  Which was great at the start of the season when stock was plentiful but not so great when you ran out of stock half way through the season.

Marie, quickly realised that there was a gap in the market, for what was being called 'On Demand' production.  This involved manufacturing the kit when it was needed, and in single units if necessary, as opposed to when a supplier would deliver a bulk order.  The concept quickly took off and expanded into branded leisurewear and gifts.

The almost immediate delivery of products ensured that they were soon selling Print On Demand merchandise to clubs and businesses all over Ireland and the UK.

But that was only the start.  Many businesses realised the benefits of buying branded custom made merchandise on demand.  It reduced their stock levels for these products to zero, removed any production, packaging and postage costs, improved their cash flow and introduced them to products they had never dreamed of selling before

With the advancement in print technology and the explosion of the online shopping trend, Marie & Tony soon realised that by creating an 'online shop' (either as a free standing website or bolting it onto an existing website) for their customer's, they had, in effect, offered a new promotional arm to their customer's business. Not only that, their customer's knew that this opportunity was risk free too.  All they had to do was to promote the website

So from Belfast to Bahrain, London to Los Angeles, the concept of On Demand custom made merchandise, sits in a growing sector of the market

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